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laura dotolo's avatar

Great information!!!! invaluable in this business--thank you for writing about such pertinent subjects in our fab handbag world!!!!

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Emily Blumenthal's avatar

It's who we are, isn't it? Glad you enjoyed.

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Savana Loring's avatar

This article could not have come at a better time… I am standing on the threshold of launching a fashion accessory, or rather an item after 20+ years of research, if you call prototyping/ making, using, gifting, presenting ((to manufacturers, retailers, infomercial creators[before the internet an content creation was a thing] etc…)while doing my best to protect my IP. This item is super simple and cheap to make, speaks to a huge demographic (12-99 yo females) and I am facing the same challenges as far as patenting, marketing and placement. I am under the impression that concepts are not patentable unless you have created a material you have used to create it and only then you can patent the material; I.e. Spandex or Latex, etc. I can copyright it and trademark it, but can’t really protect the actual idea. I intend to flood social media and other markets illustrating how to use this item, because, like you said, it needs to be shown for the success of the sale. My concern moving forward with my launch is because of how simple and easy it is to produce, another brand with money and recognition already established will see my item and manufacture it and bring it to market. I am in a precarious spot, but know it is time to bring this item to my demographic. They will wonder how they ever lived without it once introduced and I can build upon this item in several ways once established.

Please advise Emily. I have been an admirer of yours since discovering handbag designer 101 and believe timing is everything. Seeing this article waiting for me in my inbox today is one more sign from the universe that now is my time.

Thank you-

Savana Loring

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Kendra Kroll (@PortaPocketGal)'s avatar

I doubt anyone will be interested in copying you until you have proven your concept is financially successful. I've been doing my thing for 17 years and have walked this walk. I too have a product that can change the world but few still know about it... all these years later. It's a heavy lift trying to change the world without an army of people & a huge warchest of funds

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Emily Blumenthal's avatar

Indeed. This story resonates with more creators until it's too late. Live, and learn - you can always evolve your product with what you have learned. Good luck!

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Emily Blumenthal's avatar

So happy to hear that this helped you in your journey. Just be careful re: demographic and perhaps do a deeper dive on the "who" and the "why" before you move forward. Good luck!

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Kendra Kroll (@PortaPocketGal)'s avatar

looks like we're kindred spirits, Emily.

~ Kendra

(creator of PortaPocket patented wearables)

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Emily Blumenthal's avatar

Indeed. It's definitely a story that not everyone understands. Happy you enjoyed.

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