Curious about the journey from journalism to content creation in the world of beauty and fashion? Amber Katz, an expert, writer, and content creator, shares her fascinating story from her Boston University days to becoming a leading voice in the industry. Amber's career trajectory is nothing short of inspiring, from studying journalism and French literature to pioneering one of the first beauty blogs under the moniker Rouge 18. Through her work with major publications and brand copywriting, she offers unique insights into the synergy between fashion, writing, and content creation.
Ever wonder how social media has transformed the fashion industry's networking and branding dynamics? Amber discusses the shift from traditional in-person networking to virtual connections through platforms like TikTok and Substack. She highlights Substack's power as a modern blogging tool, enabling creators to forge direct and authentic relationships with their audiences. As the digital landscape evolves, Amber provides valuable advice on how brands can leverage these platforms to establish a strong and genuine brand identity.
Amber offers a treasure trove of e-commerce strategies to independent handbag designers aiming to stand out in a crowded market. She explores alternative affiliate networks such as Skimlinks and Flagship, emphasizing the importance of adaptable marketing strategies in the digital age. This episode reveals the secrets behind successful editorial pitches and selecting coverage topics, providing listeners with actionable strategies to navigate the ever-competitive market landscape. Dive into these insights and more as we explore the intricate world of fashion and e-commerce with Amber Katz.
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